MINT MOBILE
As one of the first three members of Mint Mobile’s marketing team, I had a front-row seat—and an active hand—in transforming a small mobile startup into a disruptive, nationally recognized brand. I helped lead the marketing through its evolution from Mint SIM to Mint Mobile, laying the groundwork for the brand’s rapid growth, unforgettable creative campaigns (including a Super Bowl ad!), and customer-centric digital experience.
It was a rare opportunity to build everything from scratch: brand voice, customer journeys, channel strategy, app design, product marketing and lifecycle campaigns that fueled loyalty, referrals, and retention.
Strategy in Action
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Co-led the rebrand from Mint SIM to Mint Mobile, crafting messaging and campaigns that connected with cost-conscious mobile users.
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Designed and executed a full lifecycle marketing strategy, including onboarding, upsell, win-back, and renewal journeys across email, SMS, and push.
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Created and optimized referral programs that grew to represent 15% of total sales
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Built campaign strategies that supported product launches, promos, and acquisition spikes (including during major national events).
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Collaborated closely with creative, product, and analytics teams to implement A/B testing, offer optimization, and ongoing channel performance tracking.
Results
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Boosted renewal rates from 64% to 78% with a redesigned customer journey
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Increased referral shares by 56%, driving highly efficient growth
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Achieved 45–70% email open rates through testing and highly targeted segmentation
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Played a key role in brand campaigns that outperformed major national carriers during acquisition surges
TOOLS & SKILLS
Lifecycle Strategy · Customer Journey Mapping · A/B Testing · Email, SMS · Brand Messaging · Cross-Functional Execution · Referral Program Design · Product Marketing · App Marketing · Cross-Functional Execution · Referral Program Design · Klaviyo · Amplitude · FriendBuy ·