International Hummingbird Society
The International Hummingbird Society, a nonprofit dedicated to education and conservation, needed to modernize its marketing and branding to better engage members, attract donors, and grow its community. Their systems, content, and donor experience were outdated and disconnected across platforms.
Strategy in Action
I stepped in as the Society’s marketing partner—part strategist, part storyteller, part systems optimizer.
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I reimagine the brand with a fresh look, clear messaging, and a voice rooted in purpose.
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Designed and launched a new website and blog that reflected the organization's passion and made it easier for donors and members to engage.
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Took their donor and member journey from scattered to seamless—mapping the full lifecycle and building automated flows through Neon CRM and Constant Contact.
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Gave their social media a fresh breath of air, pairing visual storytelling with strategic content to grow their audience and deepen community connection.
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Developed and launched a new signature program—Certified Hummingbird Havens—that brought their mission into gardens across the country.
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Maximized non-profit grants to reduce costs on software and other marketing support.
Results
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Memberships increased by 33%
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Email subscriber list grew by 25%
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Instagram following increased by 20%
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Certified Hummingbird Haven sign-ups surpassed goal by 20%
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Strengthened internal systems and workflows for sustainable future growth
TOOLS & SKILLS
Content Strategy · Email Automation · Brand Development · SEO Copywriting · Social Media Strategy · Nonprofit Marketing
​WIX · Neon CRM · Constant Contact · Canva · Social Media Platforms